GoMore

In 2018, I led GoMore's brand and platform reinvention, transforming this beloved Scandinavian car-sharing service from functional to inspirational. Through collaborative workshops, we crafted a vibrant identity that authentically represented their sustainability mission while introducing an innovative keyless rental system. The redesign delivered impressive results: 40% higher engagement, 25% better conversion rates, and significantly stronger brand recognition across Nordic markets – proving that thoughtful design could amplify both business growth and environmental impact.